Global Brand Winterim

The effective management of channel relationships
is essential to the marketing manager's ability to create value for customers though the efficient delivery of goods and services. This course provides the knowledge and skills required to manage channel relationships effectively. Specifically, the course facilitates an understanding of: (1) alternative channel structures; (2) roles played by channel members in strategy and logistics; (3) effective methods for
negotiating with channel members, and (4)technologies that enable the channel system.

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