Global Brand Management

This course provides a managerial orientation to the topic of international brand management. It is designed to prepare students for a career in international brand and/or product management. Students will learn how to: (1) understand the meaning and value of a brand and be able to develop brand plans to create, maintain, grow and/or revitalize a brand and its equity; (2) become familiar with the major types of marketing problems faced by brand managers, with an emphasis on developing sound strategic and tactical approaches for marketing decisions and solutions: and (3) understand the roles and responsibilities (and career paths) of brand management in the contemporary domestic and global contexts.

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