Global Brand Management

This program explores the brand management function as presented by top marketing executives from a variety of global companies across a wide range of industries. The course is designed to explore and communicate the role of marketing in general, and that of the brand manager (or managers with brand-related responsibilities), in the context of each company?s business strategy, with a specific focus on marketing and brand strategy development, brand plan development and execution, and program evaluation. In addition, internationally recognized content specialists will present special topics of interest and relevance in the world of brands and brand building.

Course Number: 
GF-4519
Credit Hours: 
3.00