Analysis for Strategic Marketing

This course is designed to provide students with an understanding of the key marketing issues through an examination of various marketing decisions. This course complements other marketing courses by adopting a more hands-on and practical approach to strategic market planning. Specifically the course objectives are to: help students develop an understanding of the role that analytical techniques and computer models can play in enhancing marketing decision making in modern enterprises; improve students? skill in viewing marketing processes and relationships systematically
and analytically; and provide students with the operational skills required to apply the methods and models to solve real marketing decision problems.

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