This course is designed to provide students with an
understanding of the key marketing issues through an examination of various marketing decisions. This course complements
other marketing courses by adopting a more hands-on
and practical approach to strategic market planning.
Specifically the course objectives are to: help students develop an understanding of the role that analytical techniques and computer models can play in enhancing marketing decisionmaking in modern enterprises; improve students? skill in viewing marketing processes and relationships systematically
and analytically; and provide students with the operational skills required to apply the methods and models to solve real
marketing decision problems.
Programs:
Course Number:
GF-5524
Credit Hours:
3.00
