Thunderbird Professor Dr. Sundaresan Ram speaks about the significance of negotiation in the world of Marketing.

Welcome to this series of podcasts on Global Negotiations. In this seventh podcast of the series, Thunderbird faculty of Marketing, Dr. Sundaresan Ram speaks about his experiences in marketing negotiations. If you would like to see the video for this podcast, please visit http://www.youtube.com/watch?v=_ISz-LlnRy0&feature=relmfu

Discussion question: How important is negotiation in marketing industry?

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