A corporate strategy article by Thunderbird students Jack Coulter, Rob Pangborn, Matt Richards, Todd Young and Scott Yuska
China’s aviation market is booming. Aircraft manufacturers predict China will need 5,000 new airplanes by 2030, catapulting China into the world’s second largest market for commercial aircraft. With the demand for aircrafts growing in China, The Boeing Company has started keeping the Chinese market in mind when designing new planes. Features, such as seating arrangement, size, and fuel efficiency, are some of the items the Seattle-based aircraft company is evaluating.
The world’s largest aerospace company, Boeing is the largest provider of commercial jets to the airline industry. It makes aircraft that seat from 50 to more than 500 passengers. Models include the 737, 777, and the 787 Dreamliner. Currently, Boeing holds almost 60 percent of the Chinese market, while Airbus, a European-based aircraft manufacturer, holds about 40 percent the Chinese market.