A corporate strategy article by Thunderbird students By Anne Campeau, Elizabeth Clark, Jay Jacobsmuhlen, Kyle Scott and Chad Winters
The future of the automobile clearly does not favor the traditional combustible engine. Can Ford adjust and prosper in the new global green environment?
Josh Watson, a 35 year old accountant from Akron, Ohio is looking for a new car in the coming model year. Watson and his wife, Lori, are looking for a car with style and safety. But most important, Josh was to see the numbers, Watson wants to be sure he gets good mileage. Lori's priorities mirror Josh's but she also wants a car that will be environmentally friendly. The Watsons, lifelong Midwesterners, want to buy American if they can and Lori has a personal affinity for Ford, since her father worked for the company for over 25 years. They both have heard that Ford is working to minimize the environmental impacts of motor vehicles and they have been impressed with some new vehicles Ford has been offering. Having done some research on new cars, Josh and Lori visit a local Ford dealer, Park Ford in nearby Tallmadge, Ohio.