Alexander Espiritu

  • BoeingA look into the turbulent flight path that lies ahead, by Thunderbird students Alexander Espiritu, Robert Grimes, Carlos Flores, Brian Long and Arturo Furones Seco

    As one of the two giants in the commercial aircraft industry, Boeing Commercial Airplanes (BCA) currently dominates a significant portion of the commercial aircraft market.  However, as that market continues to evolve, BCA faces a number of critical strategic issues; how the company chooses to deal with them will determine whether or not the company succeeds in maintaining a tight hold on its market share and future profits.  Amongst these strategic issues, the most serious challenges to BCA’s future operations are the new entry of additional competitors to the industry, supplier and partnership relationships, and relations between the company and its labor force.