Thunderbird News Hub

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Discover all the exciting things taking place at Thunderbird - from upcoming events to news stories, blogs, social media activities and more.

Thought Leadership

February 14, 2014

“A leader is best when people barely know he exists.

January 31, 2014

By Seigyoung Auh (coauthored with Omar Merlo and Andreas B. Eisingerich)

January 9, 2014

By Gabriel R. Gonzalez, Danny Pimentel Claro and Robert W. Palmatier

Faculty News

Thunderbird Professor Appointed Journal of International Marketing Editor


Thunderbird Marketing Professor Seigyoung Auh, Ph.D. has been appointed as an Associate Editor of Journal of International Marketing (JIM) through June 2016. JIM is an international, peer-reviewed journal published by American Marketing Association dedicated to advancing international marketing practice, research, and theory.


"As the leading marketing journal on international thought leadership, I am very excited to be part of the editorial team because this opportunity allows me to contribute to how knowledge in international marketing can be disseminated in the academic and business community," said Auh. "I am also very pleased and proud to represent Thunderbird as a leading institution in international business research."


Auh is also the associate editor for Journal of International Marketing, European Journal of Marketing, and the Journal of Global Scholars of Marketing Science and sits on the editorial review board of Journal of Service Research, Journal of Business Research, Industrial Marketing Management, Thunderbird International Review, and Journal of Global Fashion Marketing.


Read bio

Thunderbird Magazine

March 21, 2014
Prospective students joined Thunderbird alumni at 53 chapter events in more than 20 countries...
March 21, 2014
Many schools retrofit their logos onto buildings, signs and other surfaces around campus. At...
March 21, 2014
Thunderbird alumni enjoyed a weekend with skiing, hot springs, food and great company March 14-16,...

Thunderbird for Good

March 11, 2014
To celebrate Women’s History month this year, Thunderbird for Good is publishing a series of blogs...
March 5, 2014
To celebrate Women’s History month this year, Thunderbird for Good is publishing a series of blogs...

Emerging Markets Lab

Apilab Lima
April 10, 2014
The first week of the Apilab TEM Lab in Lima, Peru was incredible. We established a close...
Apilab Lima
April 3, 2014
Monday, March 31st was our first day as a team in Lima, Peru and we loved it. The city is...
Libbey Glass Burma
March 14, 2014
Our 28-day project in Myanmar would not have been a success if it weren't for the genuine help from...

Case Series

Thunderbird Case #: A12-13-0018
April 10, 2014
Thunderbird Case #: A09-13-0022
February 24, 2014