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By Seigyoung Auh (coauthored with Omar Merlo and Andreas B. Eisingerich)
By Gabriel R. Gonzalez, Danny Pimentel Claro and Robert W. Palmatier
Thunderbird Professor Appointed Journal of International Marketing Editor
Thunderbird Marketing Professor Seigyoung Auh, Ph.D. has been appointed as an Associate Editor of Journal of International Marketing (JIM) through June 2016. JIM is an international, peer-reviewed journal published by American Marketing Association dedicated to advancing international marketing practice, research, and theory.
"As the leading marketing journal on international thought leadership, I am very excited to be part of the editorial team because this opportunity allows me to contribute to how knowledge in international marketing can be disseminated in the academic and business community," said Auh. "I am also very pleased and proud to represent Thunderbird as a leading institution in international business research."
Auh is also the associate editor for Journal of International Marketing, European Journal of Marketing, and the Journal of Global Scholars of Marketing Science and sits on the editorial review board of Journal of Service Research, Journal of Business Research, Industrial Marketing Management, Thunderbird International Review, and Journal of Global Fashion Marketing.