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Master of Science in Global Marketing
Every culture and region of the world has societal differences, cultural preferences and sensitivities. In today's global society - where virtually every business operates across borders - marketing must appeal to these preferences and sensitivities. It must be customized at every step - whether it's global brand management, new market entry planning, or strategic messaging and positioning for a new product. To successfully navigate these complex marketing issues, organizations need more than marketing generalists - they need global marketing professionals. Individuals who understand the nuances of a multi-cultural marketplace. They need T-birds.
Global alumni network
Since our inception 65 years ago, Thunderbird has educated more than 40,000 alumni now living and working in 140+ nations around the globe. As a member of the Thunderbird community you have immediate access to this robust network - for professional growth, mentoring and social connections.
Meet our alumni »
Read our alumni blog »
The power of a global specialty
When you concentrate your Master's studies on global marketing, you set yourself apart in the world marketplace. By studying the intricacies of marketing on a global scale, you will bring a cross-cultural mindset and skillset to any organization's marketing efforts - and, in turn, to their bottom line.
MS in Global Marketing curriculum »
Global Marketing electives »
Admissions procedures
To be admitted, you must have earned a four-year undergraduate degree in business, economics, mathematics, engineering or science; otherwise, 2 years of relevant work experience is required.
Applicants with educational, personal or professional international experience make ideal candidates.
Admissions standards »
How to apply »
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