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Business Cases

This is our knowledge center. Please browse through our business cases and thought leadership for topics we have covered and interest you. Please note that you DO NOT have to sign up or register to access any of this information.

Business Case: Globalizing High-Tech R&D

How often has your organization discussed the need to globalize due to competitive pressures? The trend towards globalization, especially in regards to high value added components of an organization’s core competencies, has been accelerating over the past few years.
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Business Case: A Mexican Food Seasonings and Spices Supplier Targets the US Market

The largest supplier of food seasonings and spices in Mexico was recently faced with a decision about whether or not to try to enter the lucrative US market and if so, how. TLCN identified a lucrative avenue through the specialty ethnic grocery retailer segment that represents $266 million in market potential...
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Building Winning Partnerships Through Collaborative Business Planning

A global networking equipment provider (the company) and a Latin American technology solutions provider (the partner) recently won a $10 million deal from one of the region's largest corporations, and now find themselves in "the pole position" for more such business. How? By pushing their collaboration to a new level through a joint business planning strategy process that they learned at Thunderbird.
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Business and Competitive Intelligence Delivers a Wake-up Call to a Technology Provider

The company, the internal provider of specialized technology to its parent's business units, had recently completed its first truly rigorous strategic planning process. It was beginning to see the potential of a much different future: one in which the parent SBU's might invite competition from outside technology providers and in return, allow the company to compete for business outside the parent.
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