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Achieve a Winning "Marketing Mindset"

May 2-4, 2012 | Thunderbird Campus

CEUs: 2.0

Achieve a Winning "Marketing Mindset" in Today's Global Business Environment 

This professional development program provides marketing managers responsible for delivering compelling global marketing and branding campaigns with the global insight and marketing strategy to create value for their organizations and advance their careers.

If you would benefit from understanding the nuances of global marketing – and how cultural sensitivities and societal preferences affect consumer decision making – Thunderbird’s Achieve a Winning “Marketing Mindset” program is for you.

Program Highlights

Through this intensive, three-day executive education program, you will develop a fresh way of thinking and discover new strategies to attract customers, keep customers and win in the global arena. Update and sharpen your global perspective – and gain a leading-edge understanding of the new realities of the global marketplace – while you:

  • Study the central role marketing plays in your organization’s international growth and success
  • Discover and leverage the key differences between domestic and global marketing
  • Gain a global perspective on creating marketing excellence
  • Enhance your ability to understand and leverage global marketing opportunities
  • Learn and apply key skills for successful global marketing
  • Develop an appreciation for the impact of culture on global marketing success
Register now ►

Videos

Thunderbird Professor Sundaresan Ram talks about an open enrollment program called ''Achieve a Winning Marketing Mindset.'' Achieve a Winning "Marketing Mindset"
Thunderbird Professor Ram talks about the Achieve a Winning "Marketing Mindset" program.
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A Course with Real, Applicable Solutions

The invaluable lessons you learn about marketing and sales on a global scale will help you develop the skills to become a more effective strategic leader.

During this management training seminar you will study:

  • Global Marketing: An Action-oriented Overview
  • Global Market Segmentation & Targeting
  • Global Market Research
  • New Product Development in the Global Arena
  • The Lure of Global Brands
  • Creating Customer Value
  • International Market Entry
  • Global Channel Management
  • Pricing Strategy in a Global Context
  • The Global Marketing Mindset: Pulling It all Together

High-potential Participants

Join marketing and sales managers from diverse industries and cultures spanning the globe – peer participants in upper and mid-level management ready to share their varied corporate experiences in a collaborative environment free from competition.

Faculty

Members of Thunderbird’s world-class Marketing faculty join together to deliver this engaging, intensive program – bringing countless years of marketing expertise and real-world global marketing/consulting experience into the classroom. The end result: you’ll interact with the world’s most accomplished global thought leaders and leave Thunderbird prepared to lead and drive your own global marketing strategy anywhere in the world.

Your co-academic directors are Richard Ettenson, Ph.D., Associate Professor and Thelma H. Kieckhefer Research Fellow in Global Brand Marketing, and Sundaresan Ram, Ph.D., Associate Professor of Global Marketing. 

Pricing Details

USD $3,800

Program fee includes tuition, instructional and assessment materials, and meals for the program. Price does not include accommodations, which can be secured online at the Thunderbird Executive Inn, a full-service facility conveniently located on campus and offering a host of amenities and business services for executives.

Partnership Pricing & Tuition Credit Program

Learn more about our tuition credit program and partnership pricing discounts for groups. Program fees may also be applied toward tuition for a Thunderbird campus-based degree program.

Continuing Education Units (CEUs)

2.0 CEUs

CEUs provide a permanent record of the professional development training and non-credit enhancement activities of working executives who wish to stay current in global business. One CEU is equivalent to 10 contact hours of time spent at a qualified instruction site. Participants who complete this program earn 2 CEUs.

Request More Information

Please contact us if you have additional questions or would like to learn more.

Charlotte Cole
Managing Director, Executive Education Programs
shortprograms@thunderbird.edu
Tel: +1 602 978-7353
Fax: +1 602 439-4851

Thunderbird School of Global Management
1 Global Place
Glendale, AZ 85306

Register now ►