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Inkpen wins international Case AwardInkpen wins international Case Award

Thunderbird Professor Andrew C. Inkpen, Ph.D., has won an international ecch Case Award for his study of Southwest Airlines’ navigation of the 2008 energy crisis and the global economic downturn that followed.

Judges from ecch, a nonprofit organization dedicated to promoting the case method of learning, selected winners in 10 academic categories. Overall, the organization received 120 entries from 103 institutions in 29 countries.

The awards, formerly the European Case Awards, have been presented since 1991. “The new 2011 Case Awards are a resounding endorsement of what we hoped to achieve by making them global, delivering winners from three continents in the first year,” ecch director Richard McCracken said.

Inkpen is the J. Kenneth and Jeannette Seward Chair in Global Strategy & Professor of Management at Thunderbird. His case, part of the Thunderbird Case Series, challenges students to consider issues of deregulation, crisis management, customer service and growth planning in the airline industry.